Hub Blueprint · Starter Offer

Launch your starter course in 7 days

A starter offer is a small, easy-to-say-yes-to product. It gives people a real result and a first taste of how you teach, so working with you next feels like the obvious step. This blueprint walks you through building one: a mini course of 5 to 6 short video lessons that solves one specific problem, one step a day, with The Hub handling the build, hosting and checkout.

Begin Day 1 → 6 steps · about 1 to 2 hours a day
The Simplified Success Hub team standing together, smiling

By Day 7 You'll Have

A tested course ideaOne problem your clients already ask about, solved in 5 to 6 lessons
A finished course outlineLessons and descriptions set up inside The Hub
A script for every lessonWritten in your voice, ready to read on camera
Recorded lessons, liveFilmed on the phone or laptop you already own
A price and a working checkoutBuyers get access the moment they pay

Your 7-Day Path

You don't need a perfect course, and you don't need weeks of production. Take one thing you already teach your clients and turn it into a simple product people can buy. Hub Mentor and Hub Builder do most of the heavy lifting.

The Hub team gathered around a laptop, talking it through
  1. Day 1

    Choose Your Course Topic

    Pick the one problem your clients bring to you again and again.

    Go to Day 1 ›
  2. Day 2

    Outline Your Course

    Hub Builder turns your topic into lessons and sets them up in The Hub.

    Go to Day 2 ›
  3. Day 3

    Script Your Lessons

    Hub Mentor writes each lesson in your voice, ready to read on camera.

    Go to Day 3 ›
  4. Days 4–5

    Record Your Lessons

    Keep it simple and keep it short. Done beats perfect.

    Go to Days 4–5 ›
  5. Day 6

    Trim and Upload

    A light tidy-up, then drop each video into its lesson.

    Go to Day 6 ›
  6. Day 7

    Price It and Go Live

    Set an easy-yes price, connect checkout and open the doors.

    Go to Day 7 ›
First

Before you Begin

  • The question you answer most. Think about what comes up on nearly every discovery call, or the moment clients say "oh, now I get it." That's usually your course.
  • A clear picture of who you serve. Know who you help and what you help them with, so the Day 1 brainstorm has something real to work from.
What does this cost me?

Nothing beyond your Hub membership. Course hosting, checkout, Hub Mentor and Hub Builder are all included.

You can film on your phone or laptop. A ring light or clip-on mic is a nice extra, but you don't need one to launch.

Just Follow the Steps

Work through one step a day. Tick each one off as you finish it and your progress saves on this device.

Day 1 · Step 1 of 6

Choose your course topic

Pick the one problem your clients bring to you again and again.

Small, specific courses sell better than big, broad ones. "Everything about confidence" is hard to finish and hard to buy. "Speak up in your next team meeting without your voice shaking" is something a person can picture and want today.

You probably already know your topic. It's the thing you explain on repeat, or the shift your clients usually have in their first few sessions with you. Package that.

A strong starter course topic

  • Fixes one clear problem people already come to you with
  • Fits into 5 or 6 short lessons
  • Gets a win people can notice within a week
  • Leaves buyers wanting your next level of help: coaching, a group program or a membership

Skip topics that

  • Try to squeeze your whole method into one course
  • Are too broad to picture, like "mindset" or "health"
  • Need months before anyone sees a result

Today's actions

  1. Run the Hub Mentor brainstorm prompt below
  2. Pick the idea that gives the fastest, clearest win
  3. Write it as one line: "This course helps [who] get [result] in [time]."
WatchChoose your course topic
Hub Mentor promptBrainstorm your starter course topic
I want to create a short starter course (5–6 lessons, about 5 minutes each) to sell as an entry-level offer.

About my business:
- I help: [who you serve]
- With: [the main result you help them get]
- The questions clients ask me most: [list 3–5]

Give me 10 starter course ideas. For each, include:
1. A specific, outcome-focused title
2. The one problem it solves
3. The quick win someone gets within 7 days
4. How it naturally leads to my main offer: [your main offer]

Then tell me which 3 you'd pick first and why.
Next: Outline your course →
Day 2 · Step 2 of 6

Outline your course

Hub Builder turns your topic into lessons and sets them up in The Hub.

With your topic picked, it's time to give it shape. Hub Builder lives inside your Hub account, so it doesn't just suggest an outline. It creates the course for you, with lessons and descriptions ready for your videos.

Ask for 5 to 6 lessons of around 5 minutes each. Short courses get finished, and people who finish get results and come back for more.

Want something bigger later? Hub Builder can outline longer programs too. Just tell it how deep to go and how many lessons or modules you want.

A simple shape that works

  1. Lesson 1: Welcome. Say what they'll achieve and how the course works.
  2. Lessons 2–5: One idea per lesson, each ending with one small action.
  3. Final lesson: Celebrate the win and invite them to your next step with you.
WatchOutline your course
Hub Builder promptCreate your course outline
Build a starter course in my Hub account.

Course promise: "This course helps [who] get [result] in [time]."

Structure:
- 6 lessons, about 5 minutes each
- Lesson 1: welcome and what to expect
- Lessons 2–5: one teaching point each, ending with a simple action
- Lesson 6: wrap-up and an invitation to [your next offer]

For every lesson, write a title and a 2–3 sentence description.
Show me the outline first so I can approve it before you build.

When you approve the outline, Hub Builder creates the course in your Hub account. You'll find it under Courses, ready for your videos.

Day 3 · Step 3 of 6

Script your lessons

Hub Mentor writes each lesson in your voice, ready to read on camera.

You have the outline. Now you need the words. Bring it back to Hub Mentor, which already knows your business, your audience and how you talk, so the scripts sound like you instead of a textbook.

You won't memorize anything. A script keeps you on track while you film. Read it through, change anything that doesn't sound like you, and add your own client stories.

A good 5-minute lesson script

  • Opens by naming the problem this lesson fixes
  • Teaches one idea, with one real example
  • Ends with a single action to take before the next lesson
  • Sounds like a chat with a client, not a lecture

Today's actions

  1. Paste your Day 2 outline into Hub Mentor
  2. Use the prompts below to write one lesson at a time
  3. Read each script out loud and change anything that feels stiff
  4. Add a client story or example where it helps
Hub Mentor promptWrite a lesson script
Here is my course outline: [paste outline]

Write the script for Lesson [number]: "[lesson title]".

- About 5 minutes spoken (roughly 650–750 words)
- Open with a quick hook that names the problem
- Teach one idea with one concrete example
- End with one simple action for the viewer
- Write it in my voice: warm, plain and conversational
- Mark spots where I could add a client story with [STORY]
Hub Mentor promptWrite your welcome and closing lessons
Using my course outline: [paste outline]

1. Write a 3–4 minute welcome script that says who the course is for, what they'll be able to do by the end, how the lessons work, and gets them excited to start.

2. Write a 3–4 minute closing script that celebrates what they've done, recaps the key ideas, and warmly invites them to [your next offer] with one clear next step.

Keep both conversational and in my voice.
Next: Record your lessons →
Days 4–5 · Step 4 of 6

Record your lessons

Keep it simple and keep it short. Done beats perfect.

This is the step people put off the longest, so we've given it two days. Your buyers aren't expecting a studio production. They want you, teaching something useful, the way you'd explain it on a call.

Your phone or laptop is enough. Film at your desk or on the couch, all at once or a few lessons at a time. The goal is simply to press record.

Pick your format

  • On camera: you talking straight to the viewer. It's the most personal option and the best fit for coaches, because people are buying you.
  • Slides with voiceover: simple slides with your key points while you talk over them. Good for steps, frameworks or anything visual. Make slides in Canva and record your screen with Loom, Zoom or your computer's built-in recorder.

Not sure? Go on camera. It's quicker, it builds more trust, and there's nothing to design.

Reading your script

Load your script into a teleprompter app like PromptSmart, BIGVU or Teleprompter Premium, and place the text as close to the lens as you can so you look at the viewer. Prefer to speak freely? Stick 3 or 4 bullet points beside the camera and talk around them.

Recording checklist

  • Face a window for soft light, or use a ring light
  • Raise the camera to eye level (a stack of books works)
  • Wear something you feel good in
  • Clear anything distracting out of the background
  • Talk to one person, not an audience
  • Made a mistake? Pause, then keep going. You can trim it later.

Actions for Days 4 and 5

  1. Set up your space: light, camera height and background
  2. Load your scripts into a teleprompter, or write your bullet notes
  3. Record every lesson in one or two sessions
  4. Watch each one back and re-record only what really didn't work
Next: Trim and upload →
Day 6 · Step 5 of 6

Trim and upload

A light tidy-up, then drop each video into its lesson.

Once filming is done, keep editing light. Cut the start and end, remove any big stumbles, and stop there. Nobody needs transitions or background music to learn from you.

Easy editing options

  • Loom: trim the start and end right in Loom, then download the file.
  • Descript: edit your video by deleting words from the transcript, and remove "ums" in one click.
  • Your phone's photo app: fine for simple trims if you filmed on your phone.

Today's actions

  1. Trim each video
  2. Save each one as an MP4
  3. In The Hub, open Courses and find the course Hub Builder made
  4. Upload each video to its lesson
  5. Check the lesson descriptions still match what you said
  6. Add a course cover image using the Hub Canva template
  7. Preview the course as a student and click through every lesson
WatchTrim and upload
Day 7 · Step 6 of 6

Price it and go live

Set an easy-yes price, connect checkout and open the doors.

Pricing is where most coaches get stuck. Charge too little and it feels like you're undervaluing yourself. Charge too much and nobody takes the first step. Here's how to keep it simple.

Your starter course is a front door, not your main income. Its job is to get the right people in, give them a win, and show them what working with you is like. When they think "if this small course helped this much, imagine the full program," it has done its job.

Typical starter course prices

$17–$37First product or newer audience

An easy yes while you're still building trust and collecting testimonials.

$47–$97Established audience

Works when you already have proof, or when the problem is urgent and costly.

If this is your first course, start lower. You can raise the price once results and reviews come in.

Today's actions

  1. Use the Hub Mentor prompt to settle on your price
  2. Pick a number and commit to it
  3. Create your product and checkout page in The Hub
  4. Connect checkout to the course so buyers get instant access
  5. Buy it yourself as a test, then refund the order
WatchPrice it and go live
Hub Mentor promptChoose your course price
Help me price my starter course.

- Course: [title and one-line promise]
- Lessons: [number], about 5 minutes each
- My audience: [who, and how much they already know and trust me]
- My main offer and its price: [offer and price]
- Testimonials or results so far: [yes/no, short description]

Recommend one price and explain why. Include:
1. How it compares with similar starter courses
2. Why it's an easy yes for my audience
3. How it sets up the jump to my main offer
4. When and how I should raise it
If you get stuck

Questions People Ask

How long should my course be?

For a starter course, 5 to 6 lessons of about 5 minutes each is the sweet spot. That's under 30 minutes in total, short enough for buyers to finish in a week and long enough to deliver a real result.

Do I have to use video?

No. Lessons can be text, audio, a downloadable PDF or a mix. Video usually builds trust fastest, so we recommend at least a short welcome video even if the rest is written.

How do I connect my course to a checkout?

Create a product for the course in The Hub, add it to a checkout page, and choose the course as what buyers get. The Day 7 video walks through it click by click.

How do buyers get access automatically?

Once checkout is connected to the course, The Hub creates the student login and emails access details as soon as payment goes through. Test it by buying the course yourself.

Can I change how the course looks?

Yes. You can set your colors, logo, cover image and lesson layout in the course settings. Keep it clean so the content stays front and center.

Is there a limit on video size?

Short lessons stay well within upload limits. If a file is too big, export at 1080p, which looks great on every screen and keeps the file small.

Can I add worksheets or other downloads?

Yes. Attach PDFs, workbooks or checklists to any lesson. A one-page action sheet per lesson is an easy way to help people actually use what they learn.

Can I release lessons over time?

Yes. You can release lessons on a schedule, such as one a day after purchase. For a starter course, releasing everything at once often works best because people like to binge a quick win.

Can I track who finishes the course?

Yes. Student progress shows which lessons each person has completed. Use it to send a "you did it" email and an invitation to your next offer.

Where do students log in, and can I brand that page?

Students log in through your course portal. You can add your logo and brand colors so it feels like your space from the first click.

Can I give out a certificate when they finish?

Yes. You can award a certificate when someone completes the final lesson. It's a nice moment that people often share, which brings you free visibility.

Book a Hub tech help call

Stuck on tech? Book a call and move forward fast.

Book a Call →
You did it

Look at what you just launched

Your starter course is live and ready to sell, one week after you started.

  • A complete course, built and hosted in The Hub
  • 5 to 6 lessons, scripted, recorded and uploaded
  • A price and a working checkout, ready for buyers
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